Vogue

   British Vogue is part of the Condé Nast International Magazines Group, and Vogue is one of the nine magazines published in Britain by this highly influential company. Its award-winning British magazines have a readership of over five million adults, accessing a combined household income in excess of £88.4 billion. Vogue was launched in Britain in 1916 and is commonly regarded as the British fashion bible. British Vogue is aimed at affluent, brand-literate and brandconscious readers. It thus influences purchasing habits and greatly impacts upon the editorial direction of other media. (The average Vogue woman reader spends circa £2000 per annum on clothes, whereas a typical middle-class woman generally spends less than a third of that figure). The combination of beauty and fashion is central to Vogue’s enduring success. Its influence in these related fields is unparalleled among retailers and readers alike. It is read by nearly two million adults every month, building and shifting specific products, and directing the spending power of affluent Britain.

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